Macquarie Centre identified that the lack of Children’s interactive components and an inability to cater to young families to be a contributor to the underperformance of the Centre.
Arterial was commissioned to design an indoor playspace that was to be functional and child friendly and to supply a unique point of difference to the center. The playspace was designed to encourage active play and social interaction for children aged 2-5 years. The design was to align with AMP Capital Shopping Centers and Macquarie Centre vision and comply with the centers OH&S guidelines as well as adhering to the Australian Standards safety requirements.
Arterial designed an educational, highly interactive playspace that engaged children for 30 minutes, provided integrated seating for parents and fitted within the strict branding guidelines of AMP’s shopping centres. Working with the concept of Bugs in the Backyard, the playspace is a vibrant interactive experience that has been well utilised by 100’s of happy children!