Zoos and Aquariums

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Zoos Victoria Masterplan

Twenty years of strategic planning

Zoos Victoria offers experiences at three great zoos: Melbourne Zoo, Healesville Sanctuary, and Werribee Open Range Zoo. Together they welcome more than 1.6 million visitors annually making it Victoria's largest paid tourism attraction. 

In 2009 Zoos Victoria adopted a new strategic direction that will see the organisation transform over 20 years into the world's leading zoo-based conservation organisation. To achieve this vision Zoos Victoria have identified five action areas - Conservation, Animals, Visitors, People and Financial Sustainability.

Arterial assisted Zoos Victoria in bringing together their 20 year strategic Masterplan. Our role involved drawing up future site plans for the three zoos, creating illustrative renders of proposed future animal exhibits and presenting a problems/solutions driven business case for future funding bodies. The document covered a phased role out plan that spanned from 2011-2021. Arterial are proud to be associated with such a dynamic leading conservation organisation.