arterial design have recently completed a creative wayfinding signage design and production for the City of Port Phillip. The project aim was to increase awareness of, and traffic to, the vibrant creative industries throughout St Kilda and surrounds, and enable easy wayfinding from popular pedestrian hubs. Identified as ST KILDA Arts Precinct, the wayfinding unites all creative industry locations, highlighting walking distances, accompanied by a simple “you are here” map. The 2.4 metre tall sculptural signs act as colourful beacons, attracting intrigue and encouraging walking throughout the precinct.